I have met a lot of guys who are far more picky than a lot of the girls I know. In fact, sometimes girls seem to be less choosy simply because they have more options! This is sort of a catch-22 because since men were so indiscriminate with choosing partners, this has really opened the door for women to "taste test" many varieties before choosing one. It seems women are often at a real advantage when it comes to dating because they can have their cake and eat it too, so to speak.
Nowadays, the doors have been flung wide open for women to "experiment" with multiple partners before selecting one with which to procreate, often with very few serious consequences. The same cannot always be said for men, who still must compete against one another in a very difficult world of dating. In my opinion, sometimes this intense competition for guys to "get a girl" increases the odds that the guy will literally just stop caring and thus will eventually become a perpetual bachelor. Guys who don't have the looks, money, personality, etc. to attract many women will stop approaching women and asking them out for fear of getting shot down, as an act of preserving their own self-esteem. This process changes the game completely.

One recent study published in Psychological Science (by Finkel and Eastwick) tested an interesting theory about the relative choosiness of men and women. They argued that perhaps the act of merely approaching a woman to ask her out was enough to give a man the indication that this is an act worth pursuing...
They tested this in a series of 15 heterosexual speed dating events, involving 350 young men and women. Each participant went on about 12 dates, but the researchers changed the rules: In these events, the women and men approached each other about equally. Following each date, each participant rated the other for romantic desire and romantic chemistry. They also rated their own sense of self-confidence on the date. A bit later, they decided thumbs up or thumbs down.
The results were a score. As reported on-line in the journal Psychological Science, the well-known gender difference vanished when men and women assumed more egalitarian roles. The difference didn’t completely reverse when women were on the move. That is, their choosiness went away but they didn’t become more indiscriminate than men. This suggests that the ancient tendencies may still have some force, but they are also reinforced by arbitrary social norms. What’s more, it was increased self-confidence that appeared to make the difference: Simply standing and being on the move boosted confidence, which in turn boosted romantic attraction.
We don’t speed date through real life, of course, but there are all sorts of social conventions based on gender, and these presumably shape romantic feelings and actions. Having men behave more like women and women more like men appears at least to narrow this one gap between the sexes.
The women in this study were no more selective than men. How's that for defying social norms! When men and women approach each other equally - throwing the old conventions of dating out the window - the well-known gender difference in pickiness vanished! I love this type of research because it shows just how arbitrary our ideas of gender roles are. Men and women can both be picky and they can both be indiscriminate. What matters most is the context in which the behavior exists, and a little bit self-esteem for good measure.







